Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on email
Share on print

Loyal LGBT Market Good For Business

Great news for businesses who are choosing to be friendly and supportive to LGBT consumers. The recent Harris Interactive national study reveals the LGBT community as a consumer that is fiercely loyal.

How loyal? How fierce? Well, 7 out of 10 of this high-value community said that they are more likely to remain brand loyal if the business was LGBT friendly. Further, they will continue to support the business–even if competing prices were higher or more convenient.

Such loyalty brings with it an enthusiastic consumer, too. Estimates on consumer spending from the LGBT community are forecast to reach $845 billion this year alone. With the buying power of the LGBT community approaching $1 trillion  in annual spending, companies who choose to position themselves as supportive and friendly to the LGBT community will not be disappointed.

National brands are already discovering it’s good for business. Event marketing is especially popular, says David Alexander, Director of Institutional Giving for the National Gay and Lesbian Task Force. Events, such as the Winter Party Festival (February 29 to March 5, Miami Beach and Miami, FL) has businesses, such as Office Depot, Coca-Cola, Monster Energy, Grey Goose/42 Below vodkas, actively courting LGBT consumers to showcase their products.

Small companies don’t need to be left out either. An affordable and quick way they can get more exposure within the LGBT community as a gay-friendly or LGBT business is to list their business in a local LGBT-focussed directory. Typically, the LGBT community also uses such directories to promote events of interest to their community.

“The payoff for these companies can be tremendous,” Alexander says. “On the surface, they’re reaching thousands of potential customers with [their] marketing, but the [critical] message is that they enthusiastically support the LGBT community.”

Without a doubt, the LGBT community will enthusiastically support them back.

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on email
Share on print

Related Articles

Leave a Reply

How can we help You?

Just write down some details and one of our Pride team members will get back to you in a jiffy!

Our Contact Info

  • 5-2354 Millstream Rd Victoria, BC Canada V9B 6L2
  • 1-310-817-6448

welcome.

We connect you to a global
and local Pride Community!

Form Bulider

NOTE: All new registrants will be required to Activate their Accounts. Please use a valid email address and check your Inbox & Spam Folder for Confirmation!

welcome.

We connect you to a global
and local Pride Community!

We keep your data private however by utilizing this portal, you are agreeing to our Terms & Conditions

This page is restricted. Please Login / Register to view this page.

join the
crowd!

Sign up to receive the best in Pride delivered straight to your inbox!


Join Pride readers who love to (engage, participate and contribute to their community)!
Oh, and it’s FREE.
What are you waiting for?